Second-year PPLE student Niklas Huppmann initiated a global campaign called COVAID AFRICA, that will donate proceeds from its series of live online festivals to help support Doctors Without Borders/Médecins Sans Frontières (MSF) in its response to COVID-19. COVAID AFRICA aims to raise $15 million for the international medical humanitarian organisation. Every weekend for the next few weeks, COVAID AFRICA Live will be hosting a digital fundraising music festival on YouTube.
The COVAID AFRICA team works passionately to mitigate further strain on the already-struggling healthcare services. The pandemic poses a greater danger to regions that do not have a robust healthcare infrastructure and hence poses a looming humanitarian challenge in African countries.
The organisation is growing rapidly and now counts 350+ ambassadors, based on all continents. Over 100 of these volunteers are PPLE students. The disciplined motivation, critical thinking and ideas instilled in many PPLE'ers in combination with their extensive international network contributed to the success of realising the idea.
Niklas wanted to combine the unprecedented global sense of togetherness with today’s technology and utilise the free time to set up a platform to raise respect and resources for the doctors fighting corona in African regions.
COVAID Africa offers a platform to both up-and-coming artists as well as more established names and connects them to a global audience. At the same time, the campaign aims to raise awareness for the creative industry, which has been under considerable pressure, given the cancellation of concerts and performances worldwide.
"We are confident that our high-quality live-streamed concerts will raise enough funds to make a difference and give artists a platform to share their talents with a global audience”, says Niklas.
COVAID Africa's efforts have not gone unnoticed. Its authentic and refreshing bottom-up approach was picked up on by the largest television station in Africa. It furthermore gained support from FIFA World Cup winner Jerome Boateng and received strategic support by international PR agencies and one of the biggest law firms in the world.
Niklas and the other co-founders have started exploring opportunities to take the next step and appear in international press next week. Hence, it is the perfect time for new ambassadors to join! If you are interested in becoming part of this exciting initiative, then simply sign up through this form. You will be assigned a simple daily task and you will be given access to a dynamic community.
Every weekend for the next few weeks, COVAID AFRICA Live will be hosting a digital fundraising music festival on YouTube.
Donations to MSF can be made directly during the live-streamed concerts through YouTube, as well as in between concerts via https://www.covaidafrica.org/. Find the weekly updated line-up on the website.